COMPANY AND PRODUCT NAMING

Whether company naming, product naming, or service naming the process starts by assessing the client's and competitor's UK and global brand names. A review of the current competitor name set using our tonally organized Brand Name Map is essential in establishing a name's context. We then establish the communication level and degree of visibility for the new name and, in consultation with the client, establish the all-important propostion and brand values. At this critical point, we distil a list of semantic criteria to be entered into the programs and used for independent brain storming.

The Electric Storm system

Using our proprietary Electric Eel software, we have available a wide range of UK and global brand naming tools and capabilities:

Comprehensive - the Electric Eel word bank contains three times as many words as an equivalent human vocabulary.

Fast - the search and rank facilities enable us to target the output to your brand naming brief, saving time on collating data from brainstorms and quickly finding potential brand names that would otherwise not have been thought of.

Word options - idioms and phrases, rhymes, proper nouns meaningful made-up words and other word plays.

Linguistic scope - instant access to a wide range of global word types from many different cultures e.g. Greek, Latin, Maori, native South American, demographically targeted words.

Filtering - the ability to globally screen out negative words, specialist word filters (such as pharmaceuticals) and filtering out rare or less well-known words, particularly important in product naming.

Global option - the unique Electric Eel global dictionary of over 5,000 commonly recognisable words and roots ensures name creation that can provide European to global names that have the same, or very similar, meaning in all your markets.